How to Take Your Email Marketing to the Next Level

Leads rarely make a purchase on their first interaction with your company. Consider the fact that purchasing cycles vary between different industries, suppliers and types of products. Lead nurturing can most efficiently be achieved through email marketing which has been proved as the best efficient way to do so. In order to run a successful marketing campaign, it's important to make sure your organization is utilizing automation to the maximum extent. Best practices for email are crucial to an effective email marketing strategy. If you're using Constant Contact as well as Hubspot for email marketing, nurturing and segmenting leads through email workflows can be an effective way of building relationships with leads and get them to the next stage of their funnel. If you'd like clients to purchase from you, you must stay top of the minds of your customers by being to them several times.Segmenting your list of emails allows you to develop targeted messaging for your audience personas. Segmented campaigns have shown a 765% increase in revenues. With segmentation you can collect data from individuals that have an interest in your products or products. How 5 How 3

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